Getting Started in Church Communications

Check out my new ebook…

Getting Started in Church Communications

Landing a job in the field of church communications can be tricky. There is plenty of information available for the person trying to break in to communications in a corporate or business setting, but how does one go about it in the church world? In this e-book I seek to answer those questions. Originally published as a series of posts on MediaBleep.com, and based on my 10+ years in church ministry, this book lists resources and tools to get you off on the right foot in the world of church communications.

Whether you’re graduating college and looking for a job or are a volunteer trying to get your church started with a communications ministry, this book should help you get started.

Chapter titles include:

  • Learning The Trade
  • Landing The Job
  • After You’re Hired, Now What?
  • Appendix: Getting Started With Print
  • Appendix: Getting Started With Web
  • Appendix: Getting Started With Video
  • Appendix: Getting Started With Social Media

Click here to purchase it
in the Amazon Kindle store.

 

Support independent publishing: Buy this e-book on Lulu.Click here to purchase
Nook & PDF versions.

 

Random Thoughts on Thursday

Occasionally on Thursdays I give you my thoughts, unfiltered and off the top of my head. Here’s what I’m thinking about this week.

  • I’ve been working on a series over at MediaBLEEP called “Getting Started In Church Communications.” Check out the first two posts:

Thanks to Aaron Latina for the audio track.

Would you consider supporting me on this Creative Missions Trip?

That’s all from me. What’s going on in your world?

15 Questions To Ask During A Comm Director Job Interview

Are you thinking about jumping into the church communications world? If so, you will inevitably be involved in an interview process. Interviews are a great time for churches to learn about you, but also for you to learn about your potential new employer and place of ministry. Here are some questions I’ve found to be helpful as an interviewee in discerning whether a church is a good fit for me:

1. Why are you looking to add a communications director position to your team?
This question tells me right off the bat what the church’s intentions are for this position. Will it be a leadership position or a “doer” position (or both)? Do they view communications as an essential ministry or as a support or central services-type department. Often, I can determine whether a church would be a good fit for me based on this question alone.

2. What would people in the community say about your church? What would other churches say?
This speaks to community engagement (does the church think beyond its 4 walls), reputation, and kingdom mentality. 

3. What are the church’s two greatest weaknesses? Are there any skeletons in the closet? A year from now, what will I wish you would’ve told me now?
How they answer this question will tell you a lot of things: how they view gossip and loyalty, how transparent they are, and – of course – if there are any red flags you should be aware of. 

4. How does this church handle “stress” (and let them define what “stress” means to them)?

5. What big vision goals does the church have?
I always want to know if they know where they’re headed…and if those goals align with my goals for a prospective place of ministry.

6. If I take this job and hiring me is a “home run,” what will I have accomplished 1 year from now?

7. What is the work environment like? (formal, informal, casual, relaxed, fast-paced, etc)

8. What is the staff culture like?

9. What systems do you have in place to do the daily “work” of the church such as pastoral care processes, database/management software, project management systems, financial systems, etc?

10. Why have you waited as long as you have to hire a communications director?
It may very well be that they didn’t need one until now, but this will subconsciously help elevate the importance of communications ministry in their head and make them think through the significance of your future role there.

11. What does the communications (or worship services or equipment or, really anything) budget look like?
Churches, whether intentionally or inadvertently, budget for what is important. This question will let you know the heart of the church. If the budget and the vision (see question 5) don’t align, something is amiss.

12. What type of admin support with the communications director have?
This is one of the most important questions to ask and often one of the most overlooked. Interestingly, if the church thinks they’re hiring a communications director to be more of an administrative person rather than an executive-level position, it will almost always show up with this question.

13. What teams will I be expected to lead?
A follow-up might be to ask about the health of these teams and/or to meet leaders of these teams. 

14. Given the choice between building a new building, purchasing/upgrading some expensive equipment/technology (like the sound system), or hiring a new staff person, which would this church choose? Why?
Again, this question will let you know what the church values.

15. What is something or a few things that the leadership of this church has done to develop and build into the lives of current staff members in the past year.
If a church isn’t growing and nurturing its leaders, there is probably a high rate of burnout and turnover, and an unhealthy staff culture. 

 

What about you, what questions do you ask when you’re being interviewed?

Image credit: Chris Baker

Random Thoughts on Tuesday

Occasionally on Tuesdays I give you my thoughts, unfiltered and off the top of my head. Here’s what I’m thinking about this week.

  • I ran across this post last week and have been trying some of the tools there. Some of them are really good. My favorite so far: TotalFinder
  • Lots of churches are looking for communications help. Here are a few:
  • I’ve been asked by the fine folks at The Crossing church to help lead part of their multi-site video broadcast area. I’m pretty excited about that!
  • Does your church or small business need a custom-designed motion graphics video? Be sure to hit me up. Or, check out some that I’ve posted to my producer page on Sermonspice.
  • I’m getting more and more excited about our Creative Missions trip this year. Would you consider supporting us / me?
  • I’m giving away a copy of Outspoken Book. Be sure to see my previous post about it.

Free Resource Friday: Outspoken Book

If you’re new to church communications, you might’ve missed this one…and trust me, this is one that you do not want to miss. Outspoken is a book (compiled by Tim Schraeder & Kevin Hendricks) consisting of dozens of the who’s-who in church communications.

Today, I’m giving away a free sample of it. Okay…you’re on to me…I’m not really the one giving it away (you can get it free over on the Outspoken Book website). But I did want to bring it to your attention because it is an amazing resource.

But be forewarned: once you taste a sample, you’re going to want to read the whole book.

Lucky for you, I’m giving away a copy. Here’s how you get it:

[1] Download and read the free sample.

[2] Leave me a comment telling me what you learned from the sample.

That’s it. I’ll randomly pick one name and send you a free copy. The winner will be announced on Twitter (so be sure to follow me – @chuckscoggins) on February 29.

The Faithfulness of God

I uploaded a new, simple-yet-powerful, video to Sermonspice.com yesterday. It is scriptures on the faithfulness of God. If you need a worship opener or a walk out video for a message about God’s faithfulness, check it out. While you’re there, check out all of the videos on my producer page. If you need one customized, just let me know!

Free Resource Friday: Grunge Metal Texture

Occasionally on Fridays, I give away a free resource. Today I have a rusty metal texture that I photographed last fall. I’ve used it a lot of times already as a background texture. It is roughly 3250 pixels wide by 2300 tall. It’s all yours…for free…just click the button below to download it. Enjoy! 

What To Do When We Get A “No”

We all have something we’re passionate about. If we’re lucky, we get to pursue that passion in our current work. For me, it’s leveraging new technologies and new processes to make a difference in the world. No matter what we love to do, there’s going to come a time where we get a “no.”

The “no” might be to a proposal. It might be a “no” to a sales call. It might be to an idea. We might get a “no” when we ask for more budget. It could be an informal or subtle “no” to a request for your leader to lead or clarify the vision & mission of your organization. There are all types of “no.” While some of these are easier to accept than others, there are several things I think we can do when we get them:

1. Accept it, submit, and move forward.

There are times where the “no” addresses a preference or a request that isn’t all that significant. We might have a way that we’d prefer and would love to get our way with a “yes,” however a “no” to the preference isn’t that big of a deal.

There might be other situations where we strongly disagree with the “no,” but the best thing is still to trust the leadership that God has put in place over us and, though disappointed, need to submit to that leadership.

2. Change our request.

It might be that we’re getting a “no” because the other person doesn’t know what we’re asking for. Or, perhaps, we don’t really know what it is we’re asking for. Maybe our need is unclear. Could it be restated? If there were clarity, would it lead to a “yes?”

Most of the time we’re headed toward the same goal as the person giving us the “no” and it could be that the other person knows better than we do. When such is the case, we need to either change our request or accept the “no” and move forward (back to #1).

3. Find the “yes” behind the “no”

I heard this phrase one time and it has changed the way I think about “no’s” – both the ones I’ve given and the “no’s” I’ve received. Behind every “no” is a “yes.”

For example, when I was Communications Director at Calvary Church, I often received requests that I had to decline. It almost seemed like my main job function was to say “no.” Maybe we didn’t have the staff or resources to fulfill the request. Maybe the request didn’t fit our mission. Things worked out best when I could give a “yes” behind the “no.”

  • No, we can’t make you a brochure, but we do (yes!) have a brochure template that you can drop your content into.
  • No, we can’t give you a platform announcement this weekend because there are a couple of items that are more urgent/higher priority, but we can (yes!) put your event on the website home page and in the weekly e-newsletter.

The same idea can be applied when we receive a “no” from others. If our manager gives us a “no” to a budget request for new software, maybe we can turn it into a yes if we can find a way to offset the cost. When a leader, for example, gives us a “no” to casting a clearer vision, is there something we can do to help them say yes? Perhaps we can write up a set of expectations, parameters, or a vision document that helps them give us what we need? Get a “no” on an idea for a new program or system? Find the reason for the “no.” It’s often linked to some fear or sense of damage that could occur from saying “yes.” People are conditioned to avoid risk – so if our “yes” seems risky, it’ll come back as a “no.”

There is always a “yes” behind the “no!” If we’re creative, we can find it and leverage it to turn the “no” into a “yes.”

4. Stand up for our convictions.

There are some times when we are right and the person giving us the “no” is wrong. In these instances, we need to humbly stand our ground and stand up for what we believe. It helps if there is a relational history of grace and if we have a mutual trust with those we’re pushing against.

It’s also important to know that we can’t dip into this well very often or we will lose credibility and we will bankrupt the relational account.

Having stated that, I firmly believe God has created each of us with unique gifts and abilities. He gives each of us convictions. We need to honor him by standing up for those convictions. Also, we were likely put in the position we currently hold because someone values our knowledge, expertise, and giftedness in an area. Our opinions are valuable and any healthy organization will encourage healthy, unfiltered debate and will want push-back.

5. Get off the bus

If it comes right down to it and we believe the “no” goes against principles and convictions that God has given us, and we can’t find the “yes” behind the “no,” we need to move on. I have few regrets in life, but most of them go back to when I let fear drive my decision to stay on a bus that was going to a place where I knew I wasn’t called to be.

Image Credit: Dimitri Castrique

We owe it to ourselves to be a part of something we are 100% on board with. Life is too short to cheat ourselves (and God) out of our best. We need to be hustling toward the vision we’ve been given. We also owe it to the person giving us the “no” to get out of their way and let them find someone who agrees with them.

My experience has been (and continues to be even now) that when we do the right thing in responding to a “no,” God honors those actions and blesses our lives.

Have you every received a “no?” How did you respond? Is there anything I missed? I’d love your input in the comments!


Random Thoughts on Tuesday

Occasionally on Tuesdays I give you my thoughts, unfiltered and off the top of my head. Here’s what I’m thinking about this week. 

  • I ran across Tony Steward’s take on digital & social media usage in 2012 post on Twitter this week. Be sure to check it out…it’s quite brilliant.
  • I recently read somewhere: Change is often resisted where it is needed the most. Over the past year, I’ve experienced this to be true…and it’s really sad to me when people who lead organizations don’t see that they are resisting needed change. I want to make sure this never happens to me. What are some things you do to protect yourself from this resistance?
  • Creative Missions registrations are open. If you are a creative person and haven’t heard of Creative Missions, you HAVE TO check it out. Here is the link for general info. Here is the link to the registration page. Hurry up, early bird rates end Feb 13!
  • I started a Tumblr blog to have a place to post images, write miscellaneous thoughts, etc. It is at stuffchucklikes.com (hat tip to Justin Wise for letting me steal his name idea). My first post was a controversial thought about capitalism, GASP!
  • I had a fun conversation on Twitter the other day. Here’s a screen capture of it. I’d love your thoughts on it too. Will you leave a comment?
  • Yesterday was my first time serving as a volunteer on the tech team at the Crossing (my first time volunteering for anything at a church in a long time, for that matter). It was incredibly fun and made me remember how much I love doing live production tech. My family is really enjoying our new church!
  • This weekend, I hit 1,000 all time video sales on Sermonspice. I like being able to be a part of this great resource for churches.
  • Have you seen Tim Schraeder’s coaching group offering? This is an amazing, pay-what-you-can, opportunity. If you want to learn Church Communications from one of the best, follow this link. I think the deadline to apply is tomorrow, so don’t delay!

That’s what’s going on in my world this week…what’s up with you?

Free Resource Friday

Yes, I realize it’s Monday…but, I wanted to get this free resource out to you guys anyway. It is 3 HD motion backgrounds (a blue, green, and purple version). Here is a preview of the green one.

All you have to do is complete the form below, and you’ll be taken to the download page. (I do not use this info in any way other than to keep a tally on how many people are downloading these resources to make sure it’s worthwhile to keep providing them.)

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