One of my favorite posts from Seth Godin is How to live happily with a great designer. In light of my recent post and upcoming discussions on frustrations that church communications professionals experience in their jobs, I thought this might be a good post to highlight. For those on church staffs who have to lead or work with communications folks, this will give you a little insight into our world.
Note: These posts might come across as a little condescending. I doubt Seth Godin meant them that way and I certainly don’t mean them that way. They are, however, really great food for thought.
Here are a few of my favorite points from Godin’s list:
5. You can’t tell me you’ll know it when you see it. First, you won’t. Second, it wastes too much time. Instead, you’ll need to have the patience to invest twenty minutes in accurately describing the strategy.
8. You don’t know a lot about accounting so you don’t backseat drive your accountant. You hired a great designer, please don’t backseat drive here, either.
9. If you want to be part of the process, please go to school. Read design magazines or take a course from Milton Glaser or get a subscription to Before & After. By the way, that one link is the single best part of this post.
10. This one may surprise you: don’t change your existing design so often. Not when your kids or your colleagues tell you it’s time. Do it when your accountant says so.
11. Don’t get stressed about your logo.
12. Get very stressed about user interface and product design. And your packaging.
13. Say thank you.
What about you? What are your favorites from Seth’s post?